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The Budweiser ad “Hero’s Welcome,” featuring a surprise homecoming parade for an Army lieutenant, has been nominated for an Emmy award for outstanding television commercial.
The 2014 Emmy Awards, announced Thursday, gave a nod to the heart-warming commercial in which Lt. Chuck Nadd arrives in his hometown of Winter Park, Florida, after his return from Afghanistan.
Nadd, 24, a helicopter pilot, had been told he was going on a public affairs assignment.
But instead, when he arrives in downtown Winter Park, he sees hundreds of residents, relatives, teachers and friends greeting him with tickertape and cheers.
Anheuser-Busch’s Clydesdale horses pull the wagon carrying him and his girlfriend, Shannon Cantwell, through the crowd and along the parade route. At the end of the parade was another surprise — Nadd’s mother, waving a flag.
Anheuser-Busch sponsored the parade, working along with the Defense Department.
The ad, which appeared during the Super Bowl, is one of five TV commercials nominated for the Emmy. Another A-B ad, “Puppy Love,” also got a nomination.
The Clydesdale horses usually get the attention when they’re in a parade, but in the ad, Nadd gets all the glory.
“I would hope this commercial helps people look for those heroes in their communities,” Nadd said in an Associated Press story.