I remember when Rudy Project eyewear was a niche product going after bicyclists in the US ten years ago. Their designs, quality and optical qualities were made them very popular in Europe, but it's took them a while to break into the US market. Perhaps it was the price, or the strong competition from familiar US optic companies like Smith and Oakley, but they have been steadily shipping away at market share in the premium sport optic realm.

I say this because I've noticed more guys in my USPSA shooting match squads using Rudy Project eyewear in the past year. I've been shooting with their photochromic Genetyk eyeshield myself and have been pleased with the optical clarity, weight, protection and ventilation. We'll have more about them, but in the meantime have a look at Rudy Project's first tactical catalog for the US market.

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